The Copy Diagnosis

Send me your best piece of copy. I will tell you what it is costing you.

Most copy that isn't working shares one problem. The page talks about the person who wrote it. Background, method, credentials, process, all of it true and well written, and all of it aimed at the wrong person. Your buyer shows up mid-conversation with a problem already running in their head, and the page starts a different conversation instead of joining the one they came with.

It is the most common problem I see.

What you get back

• Where the page talks about you instead of your buyer, line by line, quoting your own copy.
• Where it is losing your buyer, and why.
• The specific rewrite direction that fixes it.
• How your page shows up in a Google search: the title and description people see before they click, rewritten to match the diagnosis.

That is the diagnosis and the direction. Having the rewrite done for you is separate, and worth discussing only after you have read the diagnosis and decided the read is right.

How the work gets checked

Ten patterns that make writing sound machine-made. The em dash habit. "It's not X, it's Y." The sentence that announces it is about to be honest instead of just being honest. Seven more.

Every draft gets checked against all ten before you see it.

$500
Back to you within three business days of payment.
A fifteen-minute walkthrough call is included if you want one, at no charge.

After the page is right: being found

A page that speaks to your buyer still has to be found. Two upgrades are available once the diagnosis is done.

Be the answer on Google. $750 founding rate for the first 3 clients, then $1,500. Your Google Business Profile built out, and the questions your buyers ask written into your page so Google's answers can quote you.

Get named by ChatGPT, Gemini and Perplexity. $149/month founding rate, then $299. These tools learn about you from review sites, directories and listings. I fix what they read and check all three every month, so you can see where you stand.

Before either one, I run a free AI Visibility Snapshot for you, so you can see how often each one names you today. No one can promise how an AI will answer. You get the numbers before and after. Ask about either when you message me.

Message me on LinkedIn to start

Send the link and one sentence about what has always felt off about it. That is everything I need.